It’s critical that the Snapchat community can share authentically and connect meaningfully with the people who matter to them in an environment where they feel protected. That means that privacy, safety, and security are foundational to how we build our products. From the moment a concept is conceived, through design, engineering, testing, and launch, these interconnected priorities guide the decision-making process, with input from multiple teams. This commitment extends to new products and emerging technologies, where we apply the same intentional rigor to anticipate risks and embed protections from the start.
At Snap, teams across product, engineering, privacy, trust and safety, legal and policy, and design work together to identify, prevent, and detect violations before they spread, and to respond swiftly when users report harm. In 2025, we further reduced median response times from detection of a violation (whether proactive or upon receipt of a report) to final action on the relevant content or account, lowering them to about 1 minute, an average decrease of approximately 87% compared with 2024. This improvement was largely driven by efforts to prioritize reports based on severity of harm and expand the use of high-precision automated review. We improved the overall automation rate for reports handled by the Trust and Safety team to 58% from 44%, allowing our teams to focus on the most nuanced cases where context and human judgment matter most.
The effectiveness of this work is reflected in our data. We maintain a Violative View Rate of 0.01%, meaning that out of every 10,000 Snap and Story views on Snapchat, we found that only one contained content violating our Community Guidelines.
