Planet

In the face of the accelerating global climate crisis, Snap continues to act
with urgency and intention in deepening our commitments, evolving our
strategies, and building resilience across our operations, products, and
partnerships. We’re also looking beyond reducing our own footprint,
leveraging our platform to influence and empower others to take action.

Key Metrics and Highlights

100%

Maintained carbon neutrality for Scopes 1 and 2 through verified offsets, and sourcing 100% renewable electricity globally.


1st

Launched our first supplier-side emissions data collection, engaging top suppliers to improve transparency and drive Scope 3 reductions.


26%

Snapchat campaigns produce, on average, 26% lower emissions than industry benchmarks


Reducing our own carbon footprint is important. But we can do more than that. We’re committed to pushing the boundaries of what a technology platform can do to enable a sustainable future — not just by cutting our own emissions, but by helping others do the same.


— Nana Wilberforce, Head of Sustainability

Climate Strategy

Sustainability is integrated into how we operate at Snap — from designing workplaces to building products and collaborating with suppliers. Through our Climate Strategy, we’re decarbonizing operations, our supply chain, and product offerings to help build a lower-impact future.

Our Climate Action Plan, launched in 2021, guides our path to Net Zero through three interlocking pillars.


Measurement:

We continue to strengthen our Greenhouse Gas (GHG) data collection processes — working closely with suppliers, and refining our methodologies to align with evolving standards and expectations. In 2024, we initiated our first supplier-side data request, collecting Scope 3 emissions information from five of our top ten suppliers by spend.

Mitigation:

We continue to reduce emissions where we can and offset the rest. This year, we integrated supplier-based emissions reductions, and maintained our commitment to carbon neutrality.

Engagement:

We’re working to deepen partnerships across the value chain, from supplier collaboration to brand education. Our efforts now extend to helping partners understand Scope 3 impacts, and climate risks related to digital advertising, to support shared decarbonization goals.

Our Products

In 2024, we advanced efforts to optimize product performance, reduce emissions, and ensure compliance with evolving global regulations, working closely with our internal teams and external partners to identify and act on key areas of opportunity. Our product and infrastructure teams continue to focus on minimizing energy use associated with Snapchat’s performance — without compromising the experience for our community. 

We also introduced the fifth generation of Specs, our see-through, standalone AR glasses that enable you to use Lenses and experience the world together with friends, in totally new ways. We are committed to ensuring our physical products meet strict environmental and health standards. In 2024, we reinforced our commitment to compliance and safety across the supply chain.


Our Workplaces

In 2024, Snap continued to optimize its physical footprint around key global hubs, enabling more sustainable, centralized operations. Our real estate strategy centers on efficiency, density, and design improvements that better align with how teams work today. As of December 31, 2024, Snap maintained approximately 1.9 million square feet of leased office space, all actively managed with a focus on space utility and energy performance.

CLIMATE ENGAGEMENT ON OUR PLATFORM

At Snap, we believe in using our platform for good — amplifying climate action, driving awareness, and enabling our partners and community to make more sustainable choices. In 2024, we deepened our commitment to responsible media by blending performance with climate-conscious innovation, helping advertisers measure and reduce their impact while delivering results.

26%

Snapchat campaigns produce, on average, 26% lower emissions than industry benchmarks


44%

Six second Snap Commercials produce approximately 44% fewer emissions than the social benchmark


Least Energy-Consuming

All Snapchat ad formats are more carbon efficient than industry benchmarks


 LOOKING AHEAD


As we scale climate action, we are doubling down on collaborative approaches — working closely with partners, peers, and platforms to accelerate innovation in clean energy, emissions measurement, and sustainability reporting. We will expand renewable energy procurement, optimize data center efficiency through our cloud partnerships, and continue knowledge sharing to support a lower-carbon digital ecosystem. Our commitment to sustainability extends to the products and experiences we create, with workplace design and hardware innovation guided by environmental principles.


DOWNLOAD THE CITIZEN SNAP REPORT

Learn more about our sustainability and responsibility priorities, guided by our core values to be kind, smart, and creative.

2025 Citizen Snap Report

References

1

In compliance with AB 1305 Disclosure, Snap Inc. discloses that it maintains carbon neutrality on its operations by balancing greenhouse gas (GHG) emissions with equivalent carbon removal through offsets. Snap conducts annual GHG inventories covering Scope 1, 2, and 3 emissions, with details available in the 2024 CitizenSnap Report (page 24), Snap has set targets to maintain carbon neutrality and to source 100% renewable electricity for global operations. All emissions data undergo independent third-party verification to ensure compliance and accuracy.

References
1

In compliance with AB 1305 Disclosure, Snap Inc. discloses that it maintains carbon neutrality on its operations by balancing greenhouse gas (GHG) emissions with equivalent carbon removal through offsets. Snap conducts annual GHG inventories covering Scope 1, 2, and 3 emissions, with details available in the 2024 CitizenSnap Report (page 24), Snap has set targets to maintain carbon neutrality and to source 100% renewable electricity for global operations. All emissions data undergo independent third-party verification to ensure compliance and accuracy.