PEOPLE

Our people strategy and business strategy are deeply intertwined. We believe that innovation comes from teams where every person feels genuinely valued, empowered to show up authentically, and encouraged to contribute fully to our mission. This belief shapes everything we do: how we hire, how we develop talent, how we foster belonging across our global organization, and, ultimately, how we develop products and experiences for the Snap community. We measure success not just by our business outcomes, but by the strength of connection within our teams and the trust we've built with the people we serve.

KEY METRICS AND HIGHLIGHTS

49%

Of Snap's workforce belongs to at least one ERG (12% growth).

2,400+

Councils held in 2025, with 1,890+ in-person

400+

ERG activations reaching 2,000 employees

Belonging at Snap

We've learned that the most innovative products emerge from teams where people feel they truly belong. Our job is to build a culture within Snap where every team member can show up authentically, connect meaningfully with colleagues, and know they're valued for who they are, not just what they do. Our commitment to building a platform where billions of people feel they belong starts within our own walls. In 2025, we advanced this work through our employee resource group programming and coaching and leadership development programs, and by carving out spaces and moments to foster authentic connection and empathy. Learn more about our approach to belonging.

ERGS: Building Belonging at Scale

Snap's 10 global ERGs have become essential to how we build belonging at the company. In 2025, ERG membership reached an important milestone: nearly half our workforce, just over 49%, now belongs to at least one ERG, a 12% jump from 2024. In January 2025, we gathered 50+ ERG leaders for a global summit that deepened the connection between ERGs, Council, and Learning and Development, setting ERG leaders up for success to develop impactful programs for Snap team members. Our ERG leaders hosted over 400 events and initiatives throughout the year, reaching 2,000 employees globally. Programming ranged from cultural celebrations to skill-building workshops to participation in ERG Coaching Circles, creating opportunities for team members to learn, develop, and celebrate in community.

Supporting Our Team

Supporting our team means investing in the whole person, including their growth, connections, health, and safety. In 2025, we supported this commitment through programs that foster belonging, accelerate career development, and create opportunities for connection globally.

We held 2,400+ Councils across the company, with 92% of managers participating. We advanced global talent development in 2025, onboarding new hires across regions, reaching 300+ employees through growth initiatives, and equipping 160+ managers and emerging leaders with tools for inclusive, high-performance leadership. We also expanded our presence at major industry conferences, in line with our commitment to find and connect to talent globally, and introduced our technology to the communities we serve. In parallel, we prioritized team well-being through expanded mental health benefits and strengthened workplace safety practices, maintaining a Total Recordable Incident Rate below industry average.

LOOKING AHEAD

DOWNLOAD THE CITIZEN SNAP REPORT

Learn more about our sustainability and responsibility priorities, guided by our core values to be kind, smart, and creative.

Full Citizen Snap Report